Proofline / the proof engine for PEO brokers

Show your prospect the PEO pays for itself, before you ever get on a call.

Give your prospects a sourced, line-by-line view of what a PEO actually does to their taxes and take-home pay, using your real rate card. When the number is clear and checkable, the right owners move forward.

Free until your first verified lead. Flat monthly after that. No setup fees.

🔒acme-brokers.com/savings
Live
Your 2026 PEO analysis
Illustrative figures
Sample S-corp owner / $185,000 business income / single filer
Today
Federal income tax$32,400
State income tax$9,250
Section 199A (QBI)-$7,400
PEO admin feenone
Inside a PEO
Federal income tax$30,100
State income tax$8,600
Section 199A (QBI)-$8,200
PEO admin fee+$6,900
Net position vs. today
+$1,250ahead, after the fee

Placeholder of the live report. On your site the engine runs your prospect's real numbers.

How it works

How it works in three steps.

01
They run their numbers

Your prospect enters their income and current health costs on your site. They see a clear summary with no form required.

02
They verify their phone

When they want the full traceable report, they verify their phone. This protects their information and confirms real interest.

03
The verified lead lands

You receive the verified lead in your portal with their headline number attached. You now have a prospect who has already seen the financial picture.

This process turns curiosity into a qualified conversation.

The report your prospect sees

Built from their numbers and your rate card.

Your prospect enters their income, current health costs, and business structure. Proofline calculates what changes inside a PEO, the tax treatment, the admin fee impact, and the net position, using current federal and state rules.

The summary is free. The full report becomes available after phone verification, and every figure is traceable so their accountant can review it.

This is not a national average. It is their situation, calculated against your actual pricing.

your-brokerage.com
Full reporttraceable
Federal and state taxline by line
Admin fee impactshown in full
Source citationson every figure
Net positiontheir real number
Why brokers use it

It helps you spend less time on prospects who won't move forward.

Most brokers lose good prospects after the first conversation because the financial impact is unclear. When the prospect and their advisor can see a sourced number early, hesitation drops.

Proofline does not replace your sales process. It clears the money question before you invest significant time. You still control the relationship, the quoting, and the close.

Brokers use it because it reduces wasted effort and surfaces prospects who are ready to evaluate a real proposal.

Built to survive review

Designed to hold up when their accountant looks at it.

When the number is honest and traceable, it earns attention instead of skepticism.

✓

Every calculation follows current federal and state tax rules.

✓

Contested positions are labeled, not hidden.

✓

The report shows when a PEO does not improve the outcome.

✓

The structure lets a third party trace the logic without guessing.

What you get

You get verified leads. You close the placements.

Proofline is not a lead generation service. It is a tool that sits on your website and works while you are with other clients.

You only pay once you start receiving verified leads.

  • +Prospects run the analysis on your site
  • +You receive only verified leads
  • +You decide which leads to work
  • +You keep the full relationship and the commission
Pricing

Simple pricing. You pay after it starts working.

All plans include the full engine, verified lead delivery, and basic reporting. No per-lead fees. No setup costs.

Where most brokers start
Solo
$150/mo
For brokers running their own book.
  • +The full engine and report
  • +Verified lead delivery
  • +Basic reporting
Start free
Firm
$350/mo
For brokerages with multiple producers.
  • +Everything in Solo
  • +Multiple producers
  • +Source analytics
Start free
Agency
Custom
For networks and larger operations.
  • +Everything in Firm
  • +Multi-broker dashboard
  • +Per-broker rate cards
Book a call
FAQ

What brokers usually ask.

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Run it yourself

Do not decide from the copy. Run it yourself.

The best way to understand what your prospects will see is to experience it directly.

No account required. No card required. See the exact experience your prospects will have.